Blue Chip Loyalty Scheme

FREE products with the points you earn from every purchase, both online and with your local retailer.

Subscriber? Earn MORE points per purchase to help your savings go even further.


Subscribers earn 10 points for
every £1 spent

Non-subscribers earn 6 points for
every £1 spent

Earn more points!
Sign up to our newsletter

Earn more points!
Refer a friend

Earn more points!
Share your ponies/horse's birthday

Points are exchanged for vouchers that
can be spent on anything in our range

Download your Loyalty Card here or collect from your local retailer
(available soon)

Collect a record of 12 purchases supported by 12 receipts of purchase
Once your loyalty card is full redeem your FREE PRODUCT directly
from your local or online retailer

What about the tokens I have already collected?

Tokens, points and "WIN a rug" vouchers will be removed from all packaging and become obsolete on 30th November 2022.


Send your old tokens with your name, address, email address, and contact number. To Loyalty Points Exchange, Blue Chip Feed, 504 Ecclesall Rd, Sheffield, S11 8PY in exchange for online points shown below.