Important Update: Loyalty points have changed

We’ve made some exciting changes to how we reward our customers. Our old loyalty points system has now been replaced with Blue Chip Perks – a simpler, more rewarding way to say thank you.

Any loyalty points you’ve accrued over the past 12 months have been converted into vouchers so you don’t miss out. These are being emailed to you between 1st–3rd October 2025.

Please allow up to 72 hours for delivery and don’t forget to check your junk folder.

Terms & Conditions

Blue Chip Perks

A brand-new way to reward loyalty

We believe loyalty should feel rewarding from day one. That’s why we’ve created Blue Chip Perks, an exclusive set of perks for our feed subscribers.

Feed Subscriber Benefits

- - 10% off RRP on every order
  - Free delivery worth £5.95 on every delivery
  - Flexible delivery schedules to suit you and your horse

Extra Perks for Subscribers

Alongside your subscription savings, you’ll unlock a selection of exclusive additional perks, including:

- - Limited time only - discounted tickets to the London International Horse Show
  - 15% off Red Gorilla
  - 10% off Equilibrium Products
  - Westgate Labs special offer
  - Exclusive discounts and gifts from leading equestrian and lifestyle brands
  - Discount codes available directly in your customer portal
  - Subscriber-only giveaways and competitions

Some perks are more time-sensitive, including our subscriber-only giveaways and limited partner offers. These will not appear in your subscription portal. We will email these directly to you, so please keep an eye on your inbox to make sure you don’t miss out.

What makes Blue Chip Perks different?

There are no points to track and no hoops to jump through. You receive instant savings, exclusive access, and perks chosen specifically for horse owners.

How to Join

1. Choose your horse’s favourite Blue Chip feed balancer.
2. Subscribe and save 10% instantly.
3. Enjoy free delivery, flexible schedules and ongoing access to Blue Chip Perks.

Already a Subscriber?

You’re automatically enrolled. You can view your longer-lasting perks and discount codes in your customer portal. Time-sensitive perks will arrive by email, so be sure to keep an eye on your inbox for those subscriber-only treats.

Our Perks Partners

We’ve teamed up with leading equestrian and lifestyle brands to bring you even more value as part of Blue Chip Perks. Full details will be coming soon...