Terms of service
Terms & Conditions
Last updated: October 2026
These Terms & Conditions apply to purchases made from Blue Chip Feed through our website.
Please read these terms carefully before placing an order. By placing an order with us, you agree to these terms.
Nothing in these Terms & Conditions affects your statutory rights as a consumer.
1. About us
Blue Chip Feed (“Blue Chip”, “we”, “us” or “our”) supplies equine feed products, supplements, clothing, horsewear, merchandise and related products.
You can contact us at:
Email: info@bluechipfeed.com
Post: Blue Chip Feed, 504 Ecclesall Road, Sheffield, S11 8PY, United Kingdom
2. Placing an order
When you place an order through our website, you are making an offer to purchase the products in your order.
After placing an order, you will normally receive an acknowledgement or confirmation by email.
A contract between you and us is formed when we accept your order.
We reserve the right to decline or cancel an order before dispatch where reasonably necessary. This may include where a product is unavailable, there has been an obvious pricing or product description error, we are unable to authorise or process payment, we reasonably suspect fraud or an unauthorised transaction, we are unable to deliver to the address provided, or we are prevented from fulfilling the order by circumstances outside our reasonable control.
If we cancel an order after payment has been taken, we will refund the relevant amount.
3. Product information
We take reasonable care to ensure that product descriptions, photographs, prices and other information on our website are accurate.
Images are provided for illustration and packaging, colours or appearance may occasionally vary from those shown.
Product formulations, ingredients, packaging and specifications may change from time to time. Where a change is material, we will take reasonable steps to ensure the information displayed on our website is updated.
You should always read the information and instructions supplied with a product before use.
4. Equine feed and nutrition information
Information provided on our website, social media, product packaging or by our customer service and nutrition team is intended to provide general equine feeding and nutrition guidance.
Individual horses and ponies have different nutritional and health requirements.
Our advice is not a substitute for veterinary diagnosis or treatment. If you are concerned about the health of your horse or pony, you should seek advice from an appropriately qualified veterinary professional.
Feed products should be stored and used in accordance with the instructions provided and should not be used after their stated expiry or best before date.
5. Prices
Prices displayed on our website are shown in pounds sterling and include VAT where applicable unless stated otherwise.
Delivery charges, where applicable, will be shown during checkout before you place your order.
We may change our prices from time to time. A price change will not affect an order that we have already accepted, except where there has been an obvious pricing error.
If an obvious pricing error occurs, we may contact you to give you the opportunity to purchase the product at the correct price or cancel the order and receive a refund.
6. Payment
Payment must be made using one of the payment methods offered at checkout.
Our website uses Shopify Payments and may also offer other payment methods such as PayPal and Clearpay.
Payment services are provided by third party payment providers and financial institutions and may be subject to their own terms and conditions.
We do not generally receive or store your complete payment card details.
Further information about how payment and transaction information is processed is contained in our Privacy Policy.
7. Delivery
We deliver using Royal Mail, Parcelforce and other courier or delivery providers as appropriate.
Available delivery methods, estimated delivery times and applicable charges will be displayed on our website or during checkout.
Any delivery dates or times provided are estimates unless we expressly agree otherwise.
We will take reasonable steps to deliver your order within the estimated period shown at checkout. Unless a different delivery period has been agreed with you, we will deliver your order without undue delay and in any event within 30 days, as required by applicable consumer law.
If circumstances outside our reasonable control cause a delay, we will try to keep you informed where appropriate.
You are responsible for providing a complete and accurate delivery address.
If a delivery cannot be completed because the address supplied is incorrect or incomplete, or because no appropriate arrangements can be made to receive the delivery, we may charge reasonable additional delivery costs where permitted by law.
Nothing in this section affects your statutory rights concerning delivery.
8. Missing, damaged or incorrect deliveries
Please inspect your order as soon as reasonably practicable after delivery.
If your order has been damaged in transit, contains the wrong product, is incomplete or has not arrived when reasonably expected, please contact us as soon as possible.
For damaged or incorrect deliveries, we ask that you contact us within 48 hours where reasonably possible. This allows us to investigate the issue promptly with our warehouse and delivery provider.
We may ask you to provide photographs of the product, damage, packaging, shipping label or other relevant information reasonably required to investigate the problem.
The 48 hour request is intended to help us investigate delivery problems efficiently. It does not limit or replace your statutory rights.
Damaged feed products
For feed safety and contamination control reasons, we may ask you not to return damaged feed products to us.
Where we have confirmed that a damaged feed product does not need to be returned, we may ask you to dispose of it safely.
Depending on the circumstances and your legal rights, we will arrange an appropriate remedy, which may include replacement or refund.
Please do not dispose of a product before contacting us unless it presents an immediate safety risk, as we may need photographs or other information to investigate the issue.
9. Your right to cancel non-feed products
If you are a consumer purchasing online, you will normally have the right to change your mind and cancel your contract for eligible non-feed goods within 14 days of receiving them, subject to the exceptions provided by law.
This applies to eligible non-feed products such as clothing, horsewear and merchandise.
To exercise your right to cancel, you must tell us clearly that you wish to cancel within the applicable 14 day period.
You then normally have a further 14 days from telling us that you wish to cancel to return the goods.
For a change of mind return, you are responsible for arranging the return and paying the cost of returning the goods to us. Blue Chip does not reimburse return postage costs for change of mind returns.
You must take reasonable care of goods while they are in your possession.
You may inspect goods as you would reasonably be able to do in a shop. If goods have been handled beyond what is necessary to establish their nature, characteristics and functioning, and their value has been reduced as a result, we may make an appropriate deduction from the refund where permitted by law.
Certain goods may be excluded from the statutory cancellation right, including personalised or made to order products and certain sealed goods once opened, where the applicable legal requirements are met.
10. Returns of feed and supplement products
For feed safety, quality assurance and traceability reasons, we cannot normally accept horse feed or supplement products back into saleable stock once they have left our control.
Once a feed product has been delivered, we cannot verify how it has subsequently been stored, handled or what it may have been exposed to. Returning feed into our supply chain could therefore create a risk of contamination, including contamination with prohibited substances.
Blue Chip Feed operates within feed industry quality and assurance requirements, including the Universal Feed Assurance Scheme (UFAS), and maintaining the integrity, traceability and safety of our feed supply chain is extremely important to us.
For these reasons, feed and supplement products that have left our control cannot normally be returned simply because you have changed your mind or no longer require them.
This does not affect your statutory rights.
If a feed or supplement product is faulty, damaged, incorrectly supplied, not as described or otherwise does not meet the standards required by law, please contact us.
Where appropriate, we may ask for photographs and may instruct you to dispose of the product safely rather than return it to us.
We will provide the remedy to which you are entitled under applicable consumer law.
11. Faulty goods and your statutory rights
All products we supply must meet the standards required by applicable consumer law.
Among other things, goods must be of satisfactory quality, fit for any particular purpose made known to us where applicable and match their description.
If a product does not meet these requirements, you may have statutory rights to a repair, replacement, price reduction or refund depending on the circumstances and how long you have had the product.
For certain faulty goods, consumers may have a short term right to reject them within 30 days, subject to the conditions and exceptions provided by law.
Where goods are faulty, damaged or incorrectly supplied and you are legally entitled to a remedy, we will not require you to bear reasonable return costs.
Nothing in these Terms & Conditions excludes, restricts or replaces your statutory consumer rights.
12. Refunds
Where you validly cancel an eligible online purchase within the statutory cancellation period, we will refund the price paid for the returned goods in accordance with applicable consumer law.
Where required by law, we will also refund the cost of our least expensive standard delivery option for sending the order to you.
If you chose a more expensive delivery service, such as express or premium delivery, we are not required to refund the additional amount above the cost of our standard delivery service.
For change of mind returns, we do not refund the postage or other costs you incur in sending the goods back to us.
We may withhold a refund until we have received returned goods or you provide evidence that they have been sent back, where permitted by law.
Refunds will normally be made using the same payment method used for the original transaction unless otherwise agreed.
Different arrangements may apply where goods are faulty, damaged or incorrectly supplied.
13. Subscriptions
We offer recurring product subscriptions through our website using Recharge.
What you are agreeing to when you subscribe
When you choose to purchase a product on subscription, you are agreeing to receive recurring deliveries of that product at the delivery frequency you select.
By starting a subscription, you agree that your subscription has a minimum commitment of two orders.
Your chosen payment method will be automatically charged for each scheduled subscription order.
After your minimum two-order commitment has been completed, your subscription will continue automatically at your selected frequency unless and until you cancel it.
The price, delivery frequency and any applicable subscription discount will be shown when you set up your subscription.
You are responsible for keeping your payment and delivery information up to date and for making any skip, delivery date change or other amendment before the relevant order has been processed.
Minimum two-order commitment
Blue Chip subscriptions have a minimum commitment of two orders.
By taking out a subscription, you are committing to purchase and pay for your first two subscription orders.
You cannot ordinarily cancel your subscription before the second subscription order has been processed, except where you have a statutory right to cancel or where we agree otherwise.
After your second order has been processed, your subscription will continue automatically at your selected frequency unless and until you cancel it.
Managing your subscription
You can manage your subscription online through your subscription account.
Depending on the status of your next order, you can skip an upcoming delivery, change an eligible delivery date and manage other available subscription settings.
After completing your minimum two-order commitment, you can also cancel your subscription online through your account.
You may contact us if you need assistance managing your subscription.
Changes must be made before the next subscription order has been processed. Once an order has been processed or dispatched, we may not be able to cancel or amend that particular order.
Recurring payments
By starting a subscription, you authorise us and our payment and subscription providers to charge your selected payment method automatically for each subscription order without requiring you to enter your payment details again.
If a recurring payment fails, we or our subscription or payment providers may attempt to collect the payment again and may contact you about the failed payment.
Subscription prices
The price applicable when you start your subscription, together with any subscription discount, will be shown before you subscribe.
Subscription prices or benefits may change from time to time. If a change affects an existing subscription, we will give you any notice required by law before the change takes effect.
Cancelling your subscription
Once your minimum two-order commitment has been completed, you can cancel your subscription online through your subscription account.
Cancellation will stop future subscription orders provided the cancellation is completed before the next order has been processed.
Cancelling your subscription does not automatically cancel an order that has already been processed or dispatched.
Nothing in these subscription terms affects any cancellation, refund or other rights you have under applicable consumer law.
14. Promotions, discount codes and offers
From time to time we may offer discount codes, promotional prices, gifts, competitions or other promotions.
Additional terms may apply to individual promotions and will be communicated with the relevant offer where appropriate.
Unless stated otherwise, promotions cannot be exchanged for cash, discount codes cannot normally be combined, offers are subject to availability and discounts apply only during the stated promotional period.
We may refuse or cancel the use of a promotion where we reasonably believe it has been used fraudulently, improperly or contrary to its stated terms.
Nothing in a promotion affects your statutory rights.
15. Loyalty rewards
Where we offer a loyalty or rewards programme, additional programme rules may apply.
Rewards, points or benefits have no cash value unless expressly stated otherwise.
We may make reasonable changes to a loyalty programme from time to time. Where a change materially affects existing customers, we will provide reasonable notice where appropriate.
16. Product availability
All products are subject to availability.
If a product becomes unavailable after you have placed an order, we will contact you where appropriate.
We may offer a suitable alternative, delay fulfilment with your agreement or refund the unavailable product.
We will not substitute a materially different product without your agreement.
17. Ownership and risk
Risk in products passes to you when the products are delivered to you or to a person identified by you to receive them, subject to applicable consumer law.
Ownership of products passes to you once we have received payment in full and the products have been delivered, unless applicable law provides otherwise.
18. Our responsibility to you
We are responsible for losses that are a foreseeable result of our breach of these terms or our failure to use reasonable care and skill.
We are not responsible for losses that are not reasonably foreseeable.
We do not exclude or limit liability where it would be unlawful to do so. This includes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or breach of your statutory consumer rights where those rights cannot lawfully be excluded or restricted.
If you use products for commercial or business purposes, different legal rights and limitations may apply.
Nothing in these terms limits rights or remedies that cannot lawfully be limited.
19. Events outside our reasonable control
We will not be responsible for a failure or delay in performing our obligations where this results from circumstances outside our reasonable control.
These may include severe weather, natural disasters, transport disruption, industrial action, failures affecting suppliers or delivery networks, government action, war, civil emergency, epidemics, significant technology or communications failures or similar events.
We will take reasonable steps to minimise the effect of such circumstances and resume performance as soon as reasonably practicable.
Your statutory rights, including rights relating to significantly delayed delivery, remain unaffected.
20. Website use and intellectual property
The content of our website, including text, photographs, graphics, logos, product names, designs and other material, belongs to Blue Chip or is used by us with permission and is protected by intellectual property laws.
You may use our website for your personal, non-commercial use.
You must not reproduce, distribute, commercially exploit or otherwise use our website content without permission except where permitted by law.
You must not knowingly misuse our website, introduce malicious software, attempt unauthorised access or interfere with the operation or security of the website.
21. Privacy and cookies
We process personal information in accordance with our Privacy Policy.
Our Privacy Policy explains what personal information we collect, how and why we use it, who we share it with and your data protection rights.
Our website also provides privacy and cookie controls that allow you to manage relevant preferences.
Further information is available in our Cookie Policy.
22. Changes to these terms
We may update these Terms & Conditions from time to time to reflect changes to our business, services, technology or applicable law.
The terms that apply to an individual one-off order will normally be those in force when the order was placed.
Where we make changes affecting an ongoing subscription or service, we will provide any notice required by law.
23. If part of these terms is invalid
If any provision of these Terms & Conditions is found to be unlawful, invalid or unenforceable, the remaining provisions will continue to apply.
24. No waiver
If we do not immediately enforce a right under these terms, this does not mean that we have waived that right.
25. Third party rights
Unless expressly stated otherwise, these Terms & Conditions are between you and Blue Chip and do not give another person a right to enforce them.
26. Governing law
If you are a consumer resident in the United Kingdom, these Terms & Conditions are governed by the applicable laws of the part of the UK in which you live.
You may bring proceedings in the courts that have jurisdiction under applicable consumer law.
If you live outside the United Kingdom, mandatory consumer protections in your country of residence may also apply where required by law.
27. Contact us
If you have a question about an order, return, subscription or these Terms & Conditions, please contact:
Blue Chip Feed
504 Ecclesall Road
Sheffield
S11 8PY
United Kingdom
Email: info@bluechipfeed.com