What are cookies?

Cookies are small text files that websites can send to your computer, tablet, or mobile phone. A cookie can be thought of as an internet user's identification card, which tells a website when the user has returned. Cookies are not computer programs and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's e-mail address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping trolley or to remember the user's preferences or registration details for a future visit. The European Union Directive on Privacy and Electronic Communications (the "Directive") and its subsequent amendments, recognise that cookies are a "legitimate and useful tool" for many activities, including verifying the identity of website users.

To make full use of the Blue Chip Feed website, your computer, tablet or mobile phone will need to accept cookies. We use cookies to allow customers to move from one part of the website to another and to add items to the shopping trolley without having to login repeatedly. It also allows us to give you accurate information about your account and order history. Blue Chip Feed's website also uses cookies to help us enhance the customer's user experience by, for example, recording statistics on client-side browser performance, or trialling new website designs to see how they perform.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you first access the Blue Chip Feed website. Sometimes a cookie may be placed before accessing our site, such as if you click a Google Adwords advert. However, you should be aware that the Blue Chip Feed website (in common with most other shopping web sites) will not work without cookies and therefore we recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your shopping basket, proceed to check out or use any of our products and services that require you to sign in. 

Strictly necessary cookies

These cookies enable services you have specifically asked for. These cookies are essential to enable you to move around our site and use its features, such as accessing secure areas. Without these cookies, certain services you have asked for, like shopping baskets or electronic billing cannot be provided. 

Performance cookies

These cookies collect information about how visitors use our site, for instance which pages visitors go to most often, and if they get error messages from our web pages. These cookies don't collect information that identifies a visitor just their behaviour. All information is aggregated and therefore anonymous. It is only used to improve how the Website works. By using our website, you agree that we can place these types of cookies on your device. 

Functionality cookies

These cookies allow our site to remember the choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a post. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. By using our website, you agree that we can place these types of cookies on your device. 

Targeting or advertising cookies

These cookies are used to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see a specific advertisement, as well as helping to measure the effectiveness of the advertising campaign. They are usually placed by advertising networks from the permission you give to us that we provide to these parties. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality. Blue Chip Feed uses digital marketing organisations to attract new customers to our site.

In order to track where new customers come from the digital marketing organisations provide us with technology such as smart pixels and transparent GIF files. That technology works by recognising a cookie on your web browser, enabling us to identify which advert brought you to us. The technology is not able to identify any of our customers’ personal details.

Blue Chip Feed also works with digital marketing organisations to advertise to Blue Chip Feed customers when they are on other websites. These advertising mechanics use cookies. The adverts may be personalised to an individual customer. Third-party web analytics software allows Blue Chip Feed to measure statistics relating to customer usage of the website. This technology uses cookies, but it works at the level of aggregated customers data - it is not able to identify any individual customer personal details. 

Managing cookies

Your continued use of our site constitutes your consent to accept necessary cookies, however you can set your internet browser to reject all or some cookies, or to notify you when a cookie is set. You can remove cookies by clearing your cache on your browser. Please contact us if you need assistance to remove or reinstate by emailing

If you leave cookies on, remember to log out when you have finished using a shared computer. If you wish to control the advertising you see online, please go to