Dodson and Horrell’s Dena Plaice moves to Blue Chip


Left to right Sarah Butler, Dena Plaice and Liz Sayfritz.

Due to rising sales both in the UK and abroad Blue Chip Feed Limited are expanding their team with the recruitment of Dena Plaice as Business Development Manager. Dena has worked for leading horse feed manufacturers, Dodson and Horrell, for 13 years as their key accounts manager.

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Blue Chip‘s Managing Director Jem Clay says “As Dodson and Horrell now distribute Blue Chip’s range of products, Dena should make a fantastic addition to the team. Dena already has a very good relationship with the major wholesalers and retailers across the country and brings a wealth of experience with her.”

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There have also been two promotions at Blue Chip; Liz Sayfritz now becomes Marketing Manager and will handle all of the company’s media relations. Liz has worked for Blue Chip for nearly two years and her role has expanded with the company’s growth. Liz says “I am really excited about the promotion and am looking forward to working closer with the magazines and discussing editorial opportunities as well as advertising.” Liz’s role will also cover Blue Chip’s Marketing and PR in the company’s expanding overseas markets.

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Sarah Butler will become Office Manager and Nutritional Advisor for Blue Chip. Sarah graduated from Nottingham Trent University with a degree in Equine Sports Science before joining the Blue Chip team in 2009. Sarah’s role also includes looking after the sponsored and supported riders and all the Blue Chip events such as the Blue Chip Winter Showjumping Championships. Sarah says; “I have been with Blue Chip for over a year now and really enjoy giving both new and existing customers nutritional advice and helping them with all aspects of their feeding programmes.”

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