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The Importance of Recommendation

For a horse owner looking for a new service, or considering a change of their usual supplier, reviews are essential as it is usually a very big decision. Much research should be done to ensure the correct decision is made, so reviews are essential to read and investigate who are rated the highest in that field of expertise? And what makes them so special? For a business, 80% of people trust on-line reviews as much as personal and professional recommendations. A product with a 1-star review is 110% more likely to sell than one with no review at all. This proves the importance of having reviews to support your advertising and marketing campaigns. People buy people and the service they...

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